Real Estate: Sell More, Faster with QR Codes

I’m sure I don’t need to tell you that Real Estate is an extremely competitive industry. The best agents move at a dizzying speed with much less sleep than recommended. The whole industry revolves around how fast and how efficient you are to get potential buyers and sellers the information they need to make a decision.

One of the many efficiencies you can make is adding QR Codes to your marketing materials. But… I’m not going to talk about just ANY QR Code… but how QR Hive can help you push your Real Estate business further.

Branding

Making sure that your name and brand is easily recognized throughout all the ads and marketing materials is one of the paths to success. QR Hive allows you to customize your QR Code to make sure that your code matches your brand. This means you can add your colors, refine your shapes and add your logo directly to your code.

Dynamic QR Codes

Help your clients find all of your listings in one quick scan! QR Codes are a perfect way to add a scannable property listing quick link to any of your signage or printed materials. But what if the link changes? With dynamic QR Codes you NEVER have to reprint your materials!  Instead, just log into QR Hive and easily change the link, ensuring that your buyers and sellers never lose access to your information!

Save money, save time, save aggravation!

Build Your Buyer Network

Building a healthy mailing list or network of potential buyers and sellers is a part of the business basics, which can be very time consuming. Manually adding new contacts to your list one at a time is much too slow. Let’s speed up the process and make it easier with QR Codes!  

By adding the QR Code to a business card, sign or other marketing piece, you can prompt a potential client to scan and be taken directly to your mailing list signup form. No more manual input! Remember your contact form can contain questions to help find out their needs are so that you can quickly start sending them relevant information. Using quick response codes in this way is almost like having another salesperson who is just list building on your behalf!

Tracking Scans for Advertising ROI

Advertising is expensive and printed marketing pieces can be difficult to calculate the ROI. If you’re trying to find out what advertising method is the most effective solution for your real estate business, try adding QR Codes to your advertising. You can track scan usage by single codes or by the campaigns that you set – allowing you to track campaign effectiveness vs other campaigns.

For example: if you want to test your campaigns to see which type of signage is getting more attention, you might create 2 campaigns with multiple QR Codes – Static signage (bus shelters, billboards, benches) and moving signage (bus signage, vehicle signage). This will allow you to calculate the ROI to see which campaign type is the best, and also within each campaign, which type of signage was more effective.

Another example might be testing the ROI of the geographic location of the signage, so that you can make sure that your best signage is in the most effective locations. All this is possible with QR Hive!

Show a Commitment to Your Carbon Footprint

Not only do you no longer have to carry around piles of heavy flyers to open houses, you can also show your commitment to sustainability!  Instead of flyers, post a QR Code on your signage or around the house to give your users quick, scannable access to your listing information. What if you want to reuse those QR Code posters for a different property? No problem! Our dynamic QR Hive Codes make it easy to switch your current QR Code to point to a new digital document or property listing.

You can become more efficient by using QR Codes as quick links to commonly used documents. Lease agreement forms, client agreement paperwork, and other commonly used client forms can all be quickly available via one quick scan. No need to send emails, carry around a lot of pre-printed forms or constantly print new documents when they’re available on demand!