Make Trade Shows more Efficient with QR Codes

Trade shows are a ‘hive’ of activity. They can be chaotic and exciting. But in that excitement, a lot of leads can be lost. There is very little time to write down long website addresses and printed materials can be easily left behind or lost. QR Codes can help you quickly and efficiently share product information, as well as capture leads for post trade show follow up.

Quick attendee registration

Running a trade show session can be extremely beneficial to your brand, but it is imperative that you find a way to collect the information of those who attended for follow up conversations.  Instead of a manual attendance avenue, invite users to scan a QR Code to take them to an online attendance check-in form! With that information you will be ready to continue the conversation with them post-show.

Lead capture

There are many times at trade shows where you’ll miss chatting with an interested booth visitor. Whether it’s long lines at a busy show or not enough sales staff — don’t lose those leads! Having visible QR Codes around your booth is like having an extra sales associate on the floor! Your QR Codes can efficiently send the user to a website lead form – capturing their contact information and any questions they have so you can quickly follow up on these leads.

Reduce your printing costs

QR Codes allow you to avoid both the cost of printing flyers and the aggravation of having to move them to and from the trade show.  You can reduce the clutter around your booth and show that you are committed to reducing your carbon footprint. Visitors can quickly scan your codes, download your digital brochures and you don’t have to worry about the printed piece being lost or left behind.

QR Hive codes can be product and campaign specific, so that you can point users directly at the relevant sales sheets, coupons and deals. With our advanced tracking you’ll be able to place your QR Codes within your created campaigns to evaluate both by campaign and by single codes, to see how they contributed to your overall ROI.

What product was trending?

Your booth associates may be able to give you some insight into what was popular at the show, but by using QR Hive Codes for each of your products, you can gain even more insight into what products were being considered. Using QR Hive Codes to push users to downloadable product brochures will allow  you to capture data from visitors that may not have chatted with your staff.

If you have multiple product lines, our campaign structure also allows you to group codes into campaigns which can be helpful to quickly see which product line pushed the most awareness.

Efficient trade show giveaways and raffles

Remove the booth fishbowl giveaway entry clutter and replace it with a sleek QR Hive Code that sends users to an easy to use online form. The ease of this method will allow you to gain more contest entries and more leads! There are many ways that this can work – whether staff walk around with iPads with the QR Code encouraging entries, T-Shirts or lanyards with scannable QR Code graphics, embedded into interactive media and/or booth signs to call out the exciting chance to win. Your booth will be more efficient and fun! By gathering all this information into your CRM you can quickly pick a winner and start picking up the conversation with all your new leads.  Just think! No more manual typing of all those raffle names and addresses, and less booth cleanup and packing!

There are endless ways of using QR Codes at trade shows!

Signage, interactive displays, shirts, hats, flyers, business cards, etc. You’re really only limited by your imagination! QR Codes to allow visitors to quickly gain information about you and your company at a trade show. QR Hive Codes can be completely customized and branded for your company and products through custom colors, shapes and logos.

Get a better view of your trade show ROI by checking the usage by either campaign or individual code. If you’re a paid QR Hive user – you gain access to dynamic codes — meaning that the QR Code link can be updated. This removes the worry that future leads may be lost and it eliminates the cost of having to re-print signage or booth materials since the QR Code can always be up-to-date!

Sign up for a Free QR Hive account today to try us out!