How to Integrate QR Codes into Your Email Marketing Strategy

Email marketing is still one of the easiest and most effective marketing avenues. Forbes Advisor published that “The estimated email marketing revenue for 2024 worldwide is 12.33 Billion” and “Email marketing ROI is generally $36 for every dollar spent.” The KEY to email marketing is in ensuring that you’re sending the right message to the right audience.

Grow Your Email Marketing List

The first step is creating and growing your email list. Email spam laws dictate that consumers must give their consent in order for you to send them marketing emails. Companies need to look at connecting with consumers through email as a privilege, and opportunity to give their consumers something of value.

To be able to encourage consumers to join your mailing list, you need to:

• Give consumers a compelling reason to signup
  A compelling reason to sign up might be: tips and tricks, coupons and deals, contest entry, free samples, etc. You can provide them a QR Code quick link to allow them a quick signup and quick, mobile access to the benefit.
• Ensure that consumers can easily get to the signup form
  Using a QR Code allows users to easily scan and quickly arrive at the signup form. Avoid making your consumers type in a web address, or search for where the signup form is. The more actions you need them to take, the less likely they’ll take action.
• Check that your signup form is easy to use – especially on mobile.
  Ensure that you’re signup form does not have too many fields, that autocomplete is turned on for all applicable fields and that it is 100% mobile friendly. This will ensure the least amount of form abandonment possible.

Sometimes getting consumers from being offline to online can be a hard sell. If you’d like to discover more ways to grow your email marketing list, contact My Brother Darryl.

Adding QR Codes in Email Marketing

When you add QR Codes into your email marketing, you are enhancing the email engagement rates and creating a truly interactive experience. It gives your users a smooth transition between devices whether it be computer or Smart Screen to mobile. Here are some great examples of how you can integrate email QR Codes into your digital marketing strategy.

Signature QR Codes
You can add QR Codes to your email signature to add quick links to your social media platforms, website, or other digital assets. QR Codes can be used as both clickable links (by adding a link to the QR Code image) and a scannable image (for a device to scan from another screen). This doubles the chance that a user will click – or scan using mobile to go to your link.

Download the App
QR Codes are one of the FASTEST ways to get a user from computer to mobile app download! Just a quick scan and they’re immediately taken to the app store download page!

Scan to get Coupons or Promotions
One of the many effective digital marketing strategies, is placing a QR Code link beside a specific promotion. Offering your email list exclusive deals and promotions is a great way to provide value to your consumers. QR Codes provide a simple way for the user to get to the exclusive promotion webpage.

Ticket Purchases
Make ticket purchasing simple! Ticket purchasing is often done on mobile devices! Ensure a smooth transition from screen to mobile device with QR Codes.

Event Invitations and RSVPs
Sometimes it can be hard to encourage users to get their event responses in. Make it EASY for users to reply by scanning a QR Code to take them directly to your event response system!

Seamless Marketing Integration

The simpler you make a process – the more likely it is to be used. Using QR Codes in your email campaigns can help drive conversions and increase engagement. They create a simple, easy to use link to get your consumers to the content they want.

Sign up today for FREE and see how email QR Codes can work for you!