All you need to know about QR Code tracking

We live in a world that loves convenience and being connected. Over the past number of years, QR Codes have marched steadily into our everyday lives, finding their way into a multitude of applications, from restaurant menus to point of sale.

But there’s a hidden power hidden within their simple appearance: trackability!

Have you ever thought about how businesses track the ROI (return on investment) of their marketing campaigns? How do logistics companies keep their supply chains organized?

Often the answer is in a QR Code, transmitting data and insights that are turned into organizable analytics.

It doesn’t matter if you’re a business professional, marketing expert or a curious consumer – trackable QR Codes are for you.

Let’s dive into the world of possibilities.

What is a QR Code?

QR Code stands for “Quick Response” code. They were created by Denso Wave in 1994 to track vehicles during manufacturing. They slowly gained use with the adoption of smartphones, but their popularity broke out into the general public in 2020. Today you can easily scan a QR Code with your phone camera. A two-dimensional matrix barcode that contains information that is read by your smartphone, tablet or dedicated QR code scanner.

They are typically square in shape, consisting of black square dots arranged on a white background, creating a grid-like pattern.

On QR Hive, you can create customized QR codes that contain logos, icons or images, and change both the color and soon the pattern to make them unique.

QR Codes have the ability by design to store various data types, including URLs, contact information, WiFi credentials or other digital content. Users simply point their QR enabled camera to access the information on their device.

What’s the difference between Static and Dynamic QR Codes?

Static and Dynamic QR Codes while looking the same visually service different purposes.

Static QR Codes do not change. Once generated the data is set and not changeable for its entire lifespan. These QR Codes are best suited to linking to what we would call evergreen content, website URL, contact information, information that does not need to update frequently or unlikely to change. In our ever changing world, this does not happen to often and once you move up to our “Honey Box” plan, your static QR Code, become dynamic.

Dynamic QR Codes contain data that can be edited or updated even after they have been created and distributed. By storing the data on a server or in a database, it can be changed.

With dynamic QR Codes, you can updated the linked information without the need to generate a new QR code. This makes them very versatile where the linked content may change at any point, making them more adaptable for marketing campaigns, products, WiFi credentials, document linking and more.

What is QR Code Tracking?

QR Code tracking or, QR Code analytics, is the monitoring and collection of data about the interactions with your QR Codes. Collecting when, where, and how your QR Codes are scanned.

These analytics are valuable for businesses and organizations in all industries, allowing them to assess the effectiveness of any QR Code campaign and make data-driven decisions.

Using QR Hive you can create many trackable types of QR Codes – site link, social media profile, YouTube video, WiFi credentials, PDF uploads and more.

Including UTM tags with your QR Code, you can use Google Analytics or other analytic software to help track your engagement and conversion metrics adding even more value and ROI to your QR Code.

What can I use QR Code Tracking for?

There are many reasons you should use QR Hive for your QR Code creation and management, the greatest reason is tracking abilities on both your static and dynamic codes. Being able to track your QR Code’s performance, allows you to track your marketing endeavour, supply chain, manufacturing and more.

Assess the ROI of your marketing campaigns

By tracking the scans of your QR Codes, you can determine how successful your marketing efforts are, whether they are on the product, at an event, in your promotional point of sale, or on TV.

Measuring user engagement and conversions

By having the analytics of consumer interactions with the QR Code to the linked content, your organization can gain insights into your customer behaviour.

A/B testing and optimization

Track which QR Code design, or which point of sale material, or linked content performs better in a test segment before rolling out to a larger audience.

Identify high-traffic locations

When you place a QR Code in a physical location, tracking data can reveal which locations generate the most scans.

Use Cases for QR Code Tracking

While QR Code tracking provides many benefits and application use, let’s review some interesting use cases.

Marketing and Advertising

Campaign tracking

Businesses can include QR Codes on their marketing materials to track marketing initiatives and make data-driven decisions. Using QR Hive’s platform to create and monitor your QR Codes, we provide you number of scans, scan location, and devices being used. Use these analytics to track trends and activity.

Customer engagement

Use QR Code tracking and empower your business to understand and improve customer engagement with personalization, access to relevant content and more. You can provide a data-driven approach with customers to effectively engage and build strong relationships.

Event Management

Ticketing and registration

Event organizers can track attendance in real-time using QR Code tracking. Providing you valuable insights into the number of attendees, reaching capacity constraints and more. QR Codes becomes a highly effective management tool.

Attendance tracking

Streamline your check-in process with QR code tracking. Simply scan an attendee’s code and their attendance is recorded almost instantly, reducing wait times and line ups at entry points.

How to create trackable QR Codes with QR Hive

Use QR Hive to create and manage your dynamic QR Codes with unique tracking abilities. Whether for your marketing campaigns, events or any other reason, our account dashboard provides you valuable insights.

Step 1. Open your QR Hive account

Step 2. Go to your new dashboard

Step 3. Click – Create New QR code

Step 4. Complete the fields and Customization

Step 5. Download, add to your campaign

Step 6. View analytics

In Conclusion

Up your marketing campaigns with QR Hive’s trackable QR Codes. Track your QR Codes, organize them by campaigns – regardless of their type and content. We’re here to help you succeed!