5 Ways Non-profits Can Use QR Codes for Fundraising and Awareness

Raising awareness and gaining new donors is every non-profit charities top priority. Your fundraising strategy no doubt consists of both offline and online campaign materials to ensure you have a diverse audience. Connecting your offline experiences with online is integral and using charity QR Codes is the easiest way create a seamless connection!

Let’s detail the top 5 ways that non-profits can benefit from using QR Codes from QR Hive!

1. Connecting Offline to Online

One of the fundamental struggles for non-profit charities is how to funnel your audience from seeing your advertisement in the wild, to your website. Your website address is not enough. Memory and spelling mistakes are the biggest deterrents to this process. As well, depending on your SEO and advertising, a google search could potentially take your audience to a completely different charity website.

QR Codes for non-profits are a simple and easy way to retain and direct your audience from your ads to your website or online charity campaign.

Technology-driven philanthropy is growing! QR Code campaigns for charitable causes have seen a 25% higher conversion rate compared to campaigns without QR Codes. (TechCrunch 2022)

Charity QR Codes create a simple, easy to use link directly to your digital campaign – making giving even easier than ever.

2. Make the Charity Donation Process Seamless

Branding your charity campaign is important for audience recognition, and ultimately donations. Ensuring the QR Code’s look and feel matches your campaign and non-profit’s brand ensures a consistent message to the user. St Jude’s Hospital has done a fantastic job of branding their QR Codes and having the codes readily available on all of their advertising.

The potential donor won’t need to go looking for the webpage or online form, scanning the fundraising QR Code will take them directly to the campaign. In the past year, there has been a remarkable 130% increase in the usage of QR Codes for charitable donations.

The most effective campaign items to place your QR Codes for non-profit donations are:

• TV and Streaming TV ads
• Posters
• Billboards
• Flyers and handouts
• Business cards
• Clothing, for example, T-shirts and hats
• Lanyards and name badges
• Window graphics
• Vehicle wraps and signage

3. Simplify Event Signup with Charity Event QR Codes

Ready to start planning a big Charity Gala? Are you planning a fundraising walk or another special charity donation event? Fundraising QR Codes make it easy to get those event registrations!

Sometimes it can be a struggle to get people to find the time to sign up for events — so it’s important to make the process fast and simple. With just a simple fundraising QR Code scan, users are taken to your event registration page. Much easier than manually typing in the web address!

4. Donation QR Codes are Measurable!

When you’re running a non-profit, finding the best, most effective locations for your advertising dollars is extremely important. QR Hive allows you to organize your QR codes by campaign.  This means you can track the overall campaign performance, AND the performance of each code within the campaign. Want to know how efficient your bus shelter ad campaign was vs your billboard campaign? QR Hive allows you to organize and measure your scanning data in the way you need to track ROI.

5. Increasing Engagement and Charitable Donations

The easier you make the donation process, the higher your engagement rate will be. Getting visitors to your donation page is the first, and sometimes the largest barrier to donation. Overall, non-profits have been reporting a 40% increase in overall engagement of their campaign due to QR Code usage. The Wall Street Journal in 2023 reported that QR Code Campaign donation amounts are an average of 20% higher than average donation amounts, proving that ensuring quick access to charitable giving pages can lead to a more generous outcome.

One of the crucial caveats to using QR codes for donations is broken links. The Honey Box QR Hive package is affordable and allows you to change any of the links of any of your QR Codes at any time – without the need to re-print your codes! You won’t have to worry about having to re-print all your donation promotional materials just because of a QR Code link!